What is an affinity card designed to promote?

An affinity card is specifically designed to promote an organization's brand by linking credit card use to a particular organization or group. These cards often feature branding related to the organization, whether it be a non-profit, a school, or a professional association. When a cardholder uses the affinity card, a portion of the purchase or transaction fee often goes back to the affiliated organization, thereby supporting its activities or initiatives.

This branding strategy helps in creating loyalty among members of the organization, who are more likely to use the card knowing that their purchases contribute to a cause or community they support. This connection fosters a sense of belonging and encourages continued patronage, making the affinity card a marketing tool as much as a financial product.