What kind of card is issued for promoting brand loyalty and benefits?

The correct answer is an affinity card. Affinity cards are specifically designed to promote brand loyalty and provide additional benefits to consumers who identify with particular brands or organizations. These cards often come with perks like discounts, special promotions, or rewards points that encourage customers to make purchases associated with the brand.

The relationship between the cardholder and the brand is strengthened through these benefits, incentivizing spending in a way that traditional credit or debit cards do not. Affinity cards can represent various organizations or causes, making them appealing to consumers who wish to contribute to those associations through their purchases.

Other types of cards, while useful in different contexts, do not typically focus on enhancing brand loyalty in the same way. For instance, credit cards may offer rewards but are not usually tied to a specific brand's loyalty program. Gift cards allow individuals to purchase products but don’t create long-term loyalty benefits. Debit cards, similarly, are linked to a consumer's bank account and don't promote brand loyalty or benefits like affinity cards do.